Search engine optimization is a methodology of strategies, techniques and tactics used to
increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of “white hat” best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results. What is Search Engine Optimization (SEO) ? and What Are Its Types?
Two basic type of SEO are:
a. On-page SEO – basically is done within a website, like interlinking, fixing errors, etc.
b. Off-page SEO –basically is done outside the website, like creating backlinks, etc.
Also, SEO can be done by 3 different methods:
c. White hat methods – The “legal” way.
d. Black hat methods – The “illegal” way.
e. Grey hat methods – Mixture of White hat and Black hat SEO.
a. On-Page SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and
earn more relevant traffic in search engines. On-page refers to both the content and HTML
source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. On-page SEO has changed over the years, so it’s important to keep up with the latest practices. In the further sections of this guide, we will be discussing in details different elements of a successfully on-page optimized webpage, and tools to achieve it.
b. Off-Page SEO
Off-Page SEO refers to all of the activities that you and others do away from your site to raise the ranking of a page in search engine results. The whole concept of off-page SEO is your website getting “referred” by other trusted and high standard websites, that are relevant toyour website. Contents on your websites should be valuable enough to make other high standard websites to give a link back the content on your website.
But how to find other high standard websites that may link to your content? Finding such “link prospects” can be a backbreaking job unless you implement a perfect outreach strategy. In this guide, we will instruct you how exactly it can be done with maximum success rate.
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